Psychology 2070A/B Lecture Notes - Lecture 5: Implicit-Association Test, Communication Source, Subliminal Stimuli

• School: Western University
• Department: Psychology
• Course: Psychology 2070A/B
• Professor: Erin Heerey

Document Summary

A ectively-based attitudes: do not result fro rational examination of issues, not governed by logic, reasoned arguments don"t really have a big in uence, can be linked to people"s moral values, trying to change a ective attitudes can challenge. Behaviourally-based attitudes: stem from observations of how people behave toward an attitude object, own behaviour, others" behaviour. Body language, physiological responses, the implicit association test (iat), the name- letter task, etc) The iat: categorizing judgments of words or images (7 blocks, attitude judgments, pleasant (ex. Personal endorsement: studies show that iat is sensitive to conscious control, please be careful not to stereotype on the next section of the task , validity, unclear whether it predicts behaviour (independent of explicit measures, rather poor replicability. Attitude change: even though attitudes don"t always predict our behaviour, people will try to change your attitudes in order to change your, thoughts, feelings, behaviours. Persuasion: a communication advocating a particular side of an issue, speech, advertisement, manifesto.