Psychology 3740F/G Lecture 2: Psych 3740 January 14

• School: Western University
• Department: Psychology
• Course: Psychology 3740F/G
• Professor: Morrison

Document Summary

Explicit attitudes those we are conscious of and able to express: direct measurement. Self-report measures people provide reports on their own behaviour, opinions, feelings and or abilities. Evaluative priming: respondents asked to evaluate objects as quickly as possible, primed with object, evaluate adjectives, fazio et al: recorded responses to negative adjectives and observed responses to positive adjectives following primes of sad faces. Implicit association test tests association between negative and positive adjectives and attitude objects. Behavioural measures rely on overt behaviour to infer attitudes. Physiological measures : blood pressure, heart rate, galvanic skin response, facial electromyography, event related potentials time course of attitude judgements, functional magnetic resonance imaging where attitude responses are occurring. To trust results, attitude measures must have: reliability free from errors in measurement, test retest reliability. Internal consistency: validity extent to which a measure assesses what it claims to measure, related to other similar measures convergent, unrelated to other unrelated measures discriminant, predictive of future behaviour predictive.