Women's Studies 2161A/B Lecture Notes - Lecture 8: Deontological Ethics, Lane Bryant, Cherry Tomato
17 Sep 2018
School
Department
Course
Professor
Lecture 7 - Weight and the Female Consumer
November 14, 2016
4:27 PM
Prior to the 1920s - gibson girls
• Small waist
• Big chest
• Marylin monroe
1920s - flappers
• Absence of chest
• Shorter chest
• More masculine
1960s - twiggy
• Super skinny
1980s and 1990s - Kate moss
Women might feel like they have to change their bodies even if these ways are dangerous to change
their bodies
• Dieting
Citizen consumer: Dieting books
• First diet best seller (1918) - Diet and Health and key to the Calories
o Patriotic and human act by limiting intake of food to help other who were starving due to
world war I
o In the first passage
• Round up the overweighters???? CMON PPL
• Weight watchers
• Justifying that they're going to come find you if you don’t come to them because its
for the good cause we're helping red cross
• Moral obligation to diet and shape your body
Citizen dieters
• How are eating and dieting constructed as moral activities today? Or how are we persuaded to eat
ethically?
Document Summary
Lecture 7 - weight and the female consumer. 1920s - flappers: absence of chest, more masculine. Women might feel like they have to change their bodies even if these ways are dangerous to change their bodies: dieting. First diet best seller (1918) - diet and health and key to the calories: patriotic and human act by limiting intake of food to help other who were starving due to world war i. Justif(cid:455)i(cid:374)g that the(cid:455)"(cid:396)e goi(cid:374)g to (cid:272)o(cid:373)e fi(cid:374)d (cid:455)ou if (cid:455)ou do(cid:374)(cid:859)t (cid:272)o(cid:373)e to the(cid:373) (cid:271)e(cid:272)ause its for the good cause we"re helping red cross: moral obligation to diet and shape your body. Bodies and morality: external control of the body: contrast between freedom have with their bodies and what they do to hide what does not conform. Fo(cid:396) the (cid:271)odies that do(cid:374)(cid:859)t fit a(cid:374)d (cid:272)o(cid:374)fo(cid:396)(cid:373) a(cid:396)e see(cid:374) as (cid:449)ei(cid:396)d: we thi(cid:374)k, (cid:449)h(cid:455) do(cid:374)(cid:859)t the(cid:455) just eat p(cid:396)ope(cid:396)l(cid:455)
