BU111 Lecture Notes - Lecture 1: Critical Success Factor, Triple Bottom Line, Airbnb
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BU111 Full Course Notes
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Bu111 lecture 1 (sept 11) scarianapolous@ office 4th floor, elevator, right right. 9:30-10:30 fridays extra pearson qizzes 0. 25 pts library sessions or jdcc tech talks. So much change in business: new models and rules, speed of obsolesce, compressed time, globalization, data because of social media, ai, demographics drive change. Influences of social media on buyers: triple bottom line, not only how their choices influence, profit, but people and the environment, reduction in physical assets (sharing a car, house {airbnb}) Lec 2 (sept 13) external analysis models. Roadmaps: you have to think about these factors and not only about making money. Critical success factors: guide strategic and daily details, ensures holistic thinking. In models in general, it makes you think about how everything fits together and not the pieces individually: ensure success over time. Why are these factors important: achieving financial performance, max profit, reaching financial goals, profit increases overtime, return on investment, decisions made for the future, meeting customer needs.