BU111 Lecture Notes - Lecture 4: Urban Renewal
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BU111 Full Course Notes
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Non-supportive stakeholders: monitor - satisfy needs and/or demand; no need to involve or collaborate with them, reduce interdependence, use media to promote/defend your actions, encourage supportive stakeholders to voice their support. Supportive or mixed blessing stakeholders: strategy: collaborate or involve. Invite involvement in setting safety/technical standards, appoint to bod. Invite involvement in joint committees, appoint to bod, profit- sharing. Stakeholders can move from supportive to non-supportive on behalf of/in defense of other stakeholders. Demographics: who, based on david foot"s work, what, study of human populations, why, powerful predictor of behaviour/trends, certainty and simplicity of age data, changes significantly impact business. Understanding demographics: cohort - a demographic group, key factors, size of cohort = # of people in each age group, activity participation rate. Factors affecting size of cohorts: fertility rate - average # of children/women, birth rate - total # of births/size of population. What to look for in demographics: cohort size, cohort participation, current.
