BU111 Lecture Notes - Lecture 18: Protection Mechanism, Paradigm Shift, Greenwashing
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Where to begin influencing managerial ethical preferences. Know personal preferences coincide with those of the managers. Recognize the danger management falls victim to is because managers are evaluated every 6 months, they feel the pressure of accomplishing things in the short run. Short term results should not be at the cost of the future. 1. 3 trillion dollars wasted because of the negative impact on the environment. Why are we focusing on it: paradigm shift in management thinking, quantification of impact, change in societal attitudes, paradigm shift in management thinking. 1987: bruntland defines sustainable development as: meeting the needs of the present without compromising the ability of future generations to meet their own needs. 1994: j. elkington extended the concept of sustainable development" to triple bottom line look not only at the profit, but consider people and the planet! People, planet, and profit: quantification of economic impact. 2012: climate vulnerability monitory: a guide to the cold calculus of a hot.
