BU352 Lecture Notes - Lecture 16: Bulk Barn, Electronic Data Interchange, Cara Operations
Document Summary
If you do(cid:374)(cid:859)t t(cid:396)ust so(cid:373)eo(cid:374)e, do(cid:374)(cid:859)t sa(cid:455) it: credible commitments, make a (cid:272)o(cid:373)(cid:373)it(cid:373)e(cid:374)t (cid:455)ou k(cid:374)o(cid:449) (cid:455)ou(cid:859)ll fulfill so that the(cid:455)(cid:859)ll t(cid:396)ust (cid:455)ou i(cid:374) the future. Take it to goodwill: goodwill is not non-profit, business model is dividends to shareholders, sort of adds another step to the retail steps back to the reseller. Chapter 12: walmart- innovators in distribution, wal(cid:373)a(cid:396)t(cid:859)s su(cid:272)(cid:272)ess ste(cid:373)s di(cid:396)e(cid:272)tl(cid:455) f(cid:396)o(cid:373) thei(cid:396) (cid:272)ha(cid:374)(cid:374)el i(cid:374)(cid:374)o(cid:448)atio(cid:374)s, close co-operation with supplier partners is key, extensive information systems, constantly fine-tuning efficiencies. Importance of distribution: the third p, good distribution is critical to marketing success, o(cid:455)al ca(cid:374)adia(cid:374) mi(cid:374)t (cid:396)eleased (cid:449)o(cid:396)ld(cid:859)s fi(cid:396)st (cid:272)olou(cid:396)ed circulation coin through. China: push vs pull distribution strategies, distribution intensity, exclusive distribution can benefit manufacturers by assuring them that. _______________ buy their products: a large number of retailers, the most appropriate customers, customers with the highest profit margins, global customers, distribution channels add value.
