BU352 Lecture Notes - Lecture 2: Psychographic, Customer Service, Tim Hortons
Document Summary
Citing: author(s), year of publication, jones & brown, 1999, at the end: have a references section that lists everybody you cited in the text, jones, b. , & brown, l (1999) marketing for dummies. Chapter 1: marketing concept= profit by satisfying customers, profit goal, satisfying customers means of achieving that goal, make and drive revenue, what is marketing, opportunities in marketing, marketing strategy, environmental analysis. If in automotive supply chain, working in a company: cdstep cultural, demographic, social, technological, economic, They may be the very things that our competitors may use to attack our position in the market: careless & sloppy attitude, bureaucratic blindness, poor reputation, buick known to work with older people. Can we find them: targeting, which segments, positioning statement for targeted segments and marketing mix. Building value: build and maintain a loyal customer base, distinguish from competitors, ho(cid:449) do ta(cid:396)(cid:271)u(cid:272)ks a(cid:374)d ti(cid:373) ho(cid:396)to(cid:374)"s do it, strong brand, customer appeal, constantly need to protect the brand.
