BU352 Lecture Notes - Lecture 6: Data Mining, Panel Data, Surveymonkey
Document Summary
Textbook notes: virtual reality and marketing research, advanced market research and technology, virtual solution tools as a means of testing, large companies (such as proctor &gamble) rely on this technology. It is the law: customers will be more likely to make purchases, customers will be more likely to provide honest responses. It is a requirement of the canadian marketing association: marketing research process, define research problem & objectives, what information is needed to answer specific research questions, how should that information be obtained, design the research plan. Interesting and appropriate to style of audience: short & to the point, no technical jargon, recommendations, data can be collected from many different sources, including both secondary and primary sources. All of the following about primary data sources is true, except: It is data that has been collected prior to the start of the project. It is data that addresses specific research needs. It can be expensive to gather & time consuming.
