BU352 Lecture Notes - Lecture 15: Booster Juice, Jamba Juice, Bee Pollen
Document Summary
All this began when two university students, canadian dale wishewan and american jon amack, met at a school in. Wishewan, who calls himself a plain old jock, was attending school on an athletic scholarship, and he and. Amack began discussing trends in the business world. Neither wishewan nor amack knew much about the restaurant or franchise business, but they saw this na vet as an asset since they wouldn"t be restrained by past history. Both engineers, they had enough business expertise to recognize that if the juice/smoothie bar market was growing in the united states, it was only a matter of time until it popped open its lid in canada. That way, they felt they could grow the business according to the values they believed in. One of their most important beliefs was that quality was more important than profit, which they felt wasn"t always the case with u. s. stores.
