CS351 Lecture Notes - Lecture 2: Platonic Solid, Surrealism, Social Mobility
Document Summary
Shapes and lines imply moving through space in feeling ways, e. g. gentle curves imply calmness. Low key colours used to divide out pieces of information. Use value what a thing is actually useful for. Exchange value what a thing can actually be sold for. Exchange value of a thing can be raised by associating desirable symbolic properties with it: i. e. advertising changing associations and meanings of a product, planting symbolic associations in your head, forcing signifiers to slip. Mythologies cultural systems of signification that guide meaning-making by tapping into traditional narratives. Mythologies support established power structures, and are generally so familiar they are not noticed or questioned. Think back to early class on sense and perception how the brain is wired to notice certain things. Makes you look in a certain order typical eye movement. Makes you keep looking: series invite comparison, contemplation, keeping eye moving between, and making you recollect, stories hook you, visual problem-solving hooks you.
