PS270 Lecture Notes - Lecture 6: Social Influence, Individuation, Social Proof
Document Summary
It certainly makes sense that the person standing in front of the classroom asking you to move is a real pressure , however, imagined pressures also influence us to behave in certain ways. And because breaking these social norms can have consequences: sometimes the imagined social influence is even more subtle, remember that conformity is the only one in which there is no direct request or demand being made. Important note: even though compliance is defined in chapter 6, this chapter focuses mainly on conformity and obedience. Why do people conform: people conform for different reasons, there are 2 main reasons why people conform: informational social influence and normative social influence. It"s not that we feel any pressure to do what others are doing we just want to know what"s going on and behave. While sitting in a darkened room, participants were asked to judge how far a tiny dot of light moved.
