PS270 Lecture Notes - Lecture 13: Cognitive Dissonance, The Peripheral, Social Proof
Document Summary
Sleeper effect: the delayed effect of a message that happens when one remembers a message but can remember the reason for discounting it. Primacy effect: refers to things begins equal but whatever information is presented first holds the most influence. Recency effect: refers to the idea that information present last holds the most influence, however this is less common than the primacy effect. Attitude inoculation: the process of exposing people to initial weak attacks on their attitude to prepare them for stronger attacks later to come. Subliminal messages: any message sent without ones knowledge that can influence ones opinion on a person place or thing. Persuasion: concerns being persuaded or convinced in a manner that is not based on outside content, and not on the arguments given. Persuasion: concerns being persuaded or convinced by the arguments or the content of a message. Cuts: a system of religious or non-religious veneration and devotion directed toward a certain figure or object.
