PS285 Lecture Notes - Lecture 7: Health Belief Model, Theory Of Reasoned Action, Condom
Document Summary
Health promotion approaches: assumes humans are all rational decision makers who weigh risks and benefits equally, assumption that there is an important relationship between beliefs, perceptions and intentions behind actions, arming people with information to act accordingly. Protection motivation theory: appeals to peoples" fears, 4 constructs: A perso(cid:374)"s a(cid:271)ilit(cid:455) to use tool (cid:894)ie (cid:272)o(cid:374)do(cid:373)(cid:895: fears motivate preventative actions, examples of pmt: Death sentence, prevention is the only cure. 4 h"s: ho(cid:373)ose(cid:454)uals, haitia(cid:374)s, heroi(cid:374) users, he(cid:373)ophilia(cid:272)s. A lot of aids phobia at this time. Theory of reasoned action (tra: 3 constructs. Subjective norms: attitude towards condom use determines likelihood of using them, subjective norms are what we believe other people want us to do (sort of like role modeling, predicts diabetes, less effective in predicting sexual behaviours. Theory of planned behaviour: 3 factors to consider: Beliefs about how others in social network view the behaviour. Perceived control over the behaviour: essentially the theory of reasoned action + perceived behavioural control.
