ADMS 1000 Lecture 2: 1000 session reading 1

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: Keith Lehrer

Document Summary

In 1984, mike lazaridis and douglas fregin, both canadian university students at that time, founded an electronics and computer science consulting company called. Research in motion (later called blackberry), which rose to fame in 1999 after it introduced a breakthrough technology -- an easy and effective device that allowed employees to send and receive e-mails while away from the office. The innovative company became one of the world"s most valuable technology companies following its launch of the first genuine smart phone (in 2002). Blackberry"s share price had fallen to less than , from its once high of a share. Weak sales resulted in a major downsizing of its workforce. The answer: a business can only thrive if it can effectively respond to the changing demands of its internal and external environment. For the answer to that question, read chapter 1 in our text and then consider the following story - a story that blackberry should have considered.