ADMS 2511 Lecture Notes - Lecture 9: Ecrm, Advertising Mail, Online Analytical Processing
14 Dec 2015
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Document Summary
Sales sales force automation: functions that provide data, such as sales prospect and customer information, product info & configurations, and sales quotes. Marketing support marketing campaigns and provide cross/up- Intranet: improve coordination between internal supply chain processes. Extranet: coordinate supply chain processes shared with their business partners foster collaboration. Supply chain: flow of materials, information, money, and services from raw material suppliers through factories and warehouses to the customer: supply chain management: function of planning organizing, and optimizing. Upstream: sourcing/procurement from external suppliers (ex: orders, supply chain activities information, payments, returns) Material flows: physical products, raw materials, etc. Information flows: data related to demand, shipments, schedules, etc. Financial flows: transfer of money, payments, etc: bullwhip effect: customer demand is rarely stable, so businesses must forecast demand to properly position inventory and other resources. Companies often carry an inventory buffer, called safety stock: scm infrastructures:
