ECON 3411 Lecture Notes - Lecture 2: Opportunity Cost

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Topic: the nature and importance of profits: a t(cid:455)pi(cid:272)al fir(cid:373)"s o(cid:271)je(cid:272)tive is to (cid:373)a(cid:454)i(cid:373)ize profits, a(cid:272)(cid:272)ou(cid:374)ti(cid:374)g profit. Total amount of money taken in from sales (total revenue) minus the dollar cost of producing goods or services: e(cid:272)o(cid:374)o(cid:373)i(cid:272) profit. The difference between total revenue and the total opportunity cost of producing goods or services. Opportunity cost: the e(cid:454)pli(cid:272)it (cid:272)ost of a resour(cid:272)e plus the i(cid:373)pli(cid:272)it (cid:272)ost of givi(cid:374)g up its (cid:271)est alternative, profit principle: Profits are a signal to resource holders where resources are most highly valued by society. Assumptions: earning ,000 per year as a labor, to start your business, invest. ,000 (has been earning you per year), you use your own place (has been renting out for ,000 per year), hiring a clerk with ,000 per year. Accounting profit will be: total sales revenue ,000, cost of production ,000, clerk"s salar(cid:455) (cid:1005)8,(cid:1004)(cid:1004)(cid:1004, utilities 5,000, total (explicit) costs 63,000, accounting profit 57,000.

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