HREQ 1800 Lecture Notes - Lecture 10: Time Warner, Childhood And Society, Stay Cool
Document Summary
The purchase of things even a mountain of junk fails to produce the happy family of. Unable to understand, much less articulate, the real source of their resentments, husbands and wives, parents and children, become alienated from one another, often blaming one another for their stunted lives. Materialist values undermines wellbeing, leading people to be more depressed, anxious, less vital, and in worse physical health. Parents can"t spend time with their kids, which is why they give them guilt" money, to go and spend. Marketers study kids carefully to know what they think and feel, so that they can make messages and products in their language". Disney, viacom, aol time warner, news corp. own almost everything. Mtv lost its ratings a few years ago. This is when they realized that if they want to stay cool, they"ll have to change with the kids. Mtv"s show finds out what the kids want, and then shows it to them.