MGMT 1030 Lecture 2: McCraw and Tedlow Summary-1
20 Jul 2016
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Document Summary
Outline of mccraw and tedlow, henry ford, alfred sloan, and the three phases of. Marketing , in mccraw, ed. , creating modern capitalism (hup, 1997), pp. Mccraw and tedlow examine the progress of the automobile industry through three phases of marketing and examine how the ford motor company and. General motors were able to dominate the last two phases. Us automobile market boomed for three reasons: 1)population growth; Henry ford emerged as one of the major figures in american history: farming and mechanical background, perfected assembly line production methods and treated his workers well, autocratic, inflexible managerial style, held controversial social views. Alfred sloan and his managerial strategies propelled gm past ford: highly educated with an urban background, perfected the m-form managerial strategy that made company administration transparent and effective, diversified product line catered to various socio-economic classes in. Both ford and general motors experienced difficulties after the second world.
