NATS 1700 Lecture Notes - Lecture 11: Narrowcasting
28 Oct 2015
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Cyber sociability - does using the internet strengthen or weaken social. Susan douglas (article) whether or not we live in a global village. Says we don"t live in a global village. Ethnocentric (communities interested in own ideologies rather than others) Technologies at our disposal have potential to expand our knowledge but we don"t use them in this way, we use them to look inwards. International news is less exposed as more focus gears on entertainment news. We don"t pay attention to those who are di erent. Info we receive today is more extreme towards homogeneous audience sharing the same pov. 100 channels available that o er di erent politically, culturally, socially, religion perspectives. We only go to select channels that we can relate to and are comfortable with. Networks provide perspectives that cater to your views to make you more comfortable. If viewed in di erent perspectives from the comfortable channel.
