EDUC 411 Lecture Notes - Lecture 2: Monopolistic Competition, Wojciech, Imperfect Competition
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Economics
Principles of
N. Gregory Mankiw
Monopolistic
Competition
Seventh Edition
CHAPTER
16
Wojciech Gerson (1831-1901)
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In this chapter,
look for the answers to these questions
•What market structures lie between perfect
competition and monopoly, and what are their
characteristics?
•How do monopolistically competitive firms choose
price and quantity? Do they earn economic profit?
•How does monopolistic competition affect society’s
welfare?
•What are the social costs and benefits of
advertising?
© 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
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2
© 2015 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as
permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use.
INTRODUCTION:
Between Monopoly and Competition
Two extremes
Perfect competition: many firms, identical
products
Monopoly: one firm
In between these extremes: imperfect competition
Oligopoly: only a few sellers offer similar or
identical products.
Monopolistic competition: many firms sell
similar but not identical products.
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Document Summary
Oligopoly: only a few sellers offer similar or identical products. Monopolistic competition: many firms sell similar but not identical products. Monopolistic competition number of sellers many free entry/exit yes long-run econ. profits zero many yes zero the products firms sell identical differentiated firm has market power? none, price-taker yes. Monopolistic competition number of sellers free entry/exit one no long-run econ. profits positive firm has market power? yes many yes zero yes. D curve facing firm downward- sloping (market demand) downward- sloping close substitutes none many. To maximize profit, firm produces q where mr = mc. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license distributed with a certain product or service or otherwise on a password-protected website for classroom use. profit. The best this firm can do is to minimize its losses. Short run: under monopolistic competition, firm behavior is very similar to monopoly.