ECON-200 FA4 Lecture Notes - Lecture 2: Marginal Product, Fixed Cost

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To maximize utility, the consumer should allocate his money so the last dollar spent on each product yields the same amount of marginal utility. Consumer chooses based on how many dollars they spent/product. Marginal utility/dollar = mu of a/p of a. Income: impact that a change in the price has on a consumer"s income and on the quantity demand for that good (consequently). Substitution: impact that a change in a product"s price has on its relative expensiveness and, consequently, on its demand. Diamond has a high price because of low supply vs high demand. Also price is prohibitevly high, so people don"t buy many, so there"s no diminishing marginal utility. Water has a low price because of high supply vs high demand. Price is low, so people use it until marginal utility equals its low price. Payment that must be made to obtain and retain the services of a resource.

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