MKT 300 Lecture Notes - Lecture 20: Snowball Sampling, Quota Sampling, Simple Random Sample
Document Summary
Convenience sampling attempts to obtain a sample of convenient elements. Convenience samples can be used for focus groups, pretesting questionnaires, or selection of sampling units is left primarily to the interviewer/researcher. Judgment sampling is a form of convenience sampling in which the population. The researcher chooses the elements to be included in the sample as they are elements are selected based on the judgment of the researcher. representative of the population of interest. Quota sampling may be viewed as two-stage restricted judgment sampling. The first stage consists of developing control categories or quotas of population. In the second stage, sample elements are selected based on convenience or elements. In snowball sampling, an initial group of respondents is selected, usually at. After the interview, the respondents are asked to identify others who belong to the random. target population of interest. Subsequent respondents are selected based on the referrals. Each element in the population has a known and equal probability of selection.
