ECON 2020 Lecture Notes - Lecture 22: Deadweight Loss, Market Power

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Econ2020 - lecture 22 notes chapter 15: monopolies. A firm that is the sole seller of a product without close substitutes. These companies are price makers therefore has market power. Very hard to enter a monopoly market because of barriers to entry like: Competitive firms must charge whatever they are told, this is why demand curve is constant. Monopolies can charge at whatever price they want because they are not told what to price at. **** remember average revenue will always beequal to the price ***** Mr: always less than what the price is. Change in total revenue / change in quantity. Like a competitive firm, a monopolist maximizes profit by producing the quantity where. Once the monopolist identifies this quantity, it sets the highest price consumers are willing to pay for that quantity. You find this price on the demand curve. Recall: in a competitive market equilibrium, p=mc and total surplus is maximized.

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