MGT 500 Lecture Notes - Lecture 82: Communication, Nonverbal Communication
15 Nov 2020
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Document Summary
The grapevine is the informal communication network in groups or organizations. While there may be informal rumors and gossip occurring through the grapevine, it"s still an important source of information for employees and job applicants. Word-of-mouth or grapevine information from people about a company effects whether job applicants join organizations and even effects ratings of a company even more than informal website ratings. The grapevine is important to any group or network of communication in an organization. It serves the needs of an organization"s employees because small talk creates a feeling and sense of friendship and closeness amongst those sharing information. Helps managers tap into anxieties shared amongst employees. Managers can study gossip to learn about the positive and negative information that is flowing throughout the organization. Managers can find influencers by noting the people who are small talkers. Small talkers are more likely to be considered influencers.
