JOUR 285 Lecture 1: 285 - 1
19 Dec 2018
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Document Summary
9 traits of an accomplished account manager: build relationships student of the craft strategic thinker creative. Billable time: time in an agency spent working for a client. Time sheet: instrument used to record time at an agency. Develop a system to manage time and priorities: micheal linenbergers 1 minute to do list, 3 classifications of time to manage, immediate now. Absolutely must be finished before you even leave: opportunity now. Waiting on approvals, completion, creative ideas, etc. Try not to let these slip into immediate now zone: on the horizon. Projects at least a month out but need to start glancing at. Don"t let it slip into immediate now zone. Advancing up: good time manage: saves company money, get more done, makes people around them more productive. Article: the ultimate guide to creative agency roles. The smooth talker: account director: link between creative team and the client, finances & company planning, 1/2 the time you are managing projects.
