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Class Notes for Journalism at Ball State University

Journalism
Final Exam
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JOUR 250 Lecture 16: ch 13 2
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-Spam: unsolicited, mass email advertising for a product or service...

Journalism
JOUR 250
O' Malley
JOUR 250 Lecture 20: ch 14 2
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1. Review marketing and ad objectives 2. Set relevant, measurable ...

Journalism
JOUR 250
O' Malley
JOUR 250 Lecture 19: ch 14
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Media Planning: Conceiving, analyzing and selecting channels of c...

Journalism
JOUR 250
O' Malley
JOUR 250 Lecture 18: ch 13 4
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buying outdoor ads 100 showing: basic unit for billboards or poste...

Journalism
JOUR 250
O' Malley
JOUR 250 Lecture 21: ch 14 3
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PESO Paid: what we pay for Earned: someone else shares or posts...

Journalism
JOUR 250
O' Malley
JOUR 250 Lecture 17: ch 13 3
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outdoors pro access reach frequency demo flexibility geo f...

Journalism
JOUR 250
O' Malley
JOUR 250 Lecture 15: ch13
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Click-throughs: web users click on an Ad banner to visit the advert...

Journalism
JOUR 250
O' Malley
JOUR 103 Lecture 24: data visualization
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Bar charts: best used to show comparisons of amounts. Each bar shou...

Journalism
JOUR 103
Lauffer
JOUR 103 Lecture 23: dv + wd
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DV Helping people understand the significance of data by placing it...

Journalism
JOUR 103
Lauffer
JOUR 103 Lecture 22: wireframe + web design
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Wireframe: graphic structure of a website or app containing the con...

Journalism
JOUR 103
Lauffer
JOUR 250 Lecture 13: CH 12 2
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Googles AdWord Places keywordappropriate Sponsored links at the top...

Journalism
JOUR 250
O' Malley
JOUR 250 Lecture 12: CH12
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Social media: any online presence that allows users to engage in co...

Journalism
JOUR 250
O' Malley
JOUR 250 Lecture 14: CH 12 3
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Established immediate relationships between customer and brand Give...

Journalism
JOUR 250
O' Malley
JOUR 103 Lecture 21: ebook layering
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Information layering requires that we use a variety of information ...

Journalism
JOUR 103
Lauffer
JOUR 103 Lecture 19: info layering1 (1)
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The bibliophile Consume content like no tomorrow Likes most content...

Journalism
JOUR 103
Lauffer

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