PR 660 Lecture Notes - Lecture 35: Social Capital, Corporatism, Institute For Operations Research And The Management Sciences

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

In pr, there isn"t a lot of theories in public affairs. This sub-specialization is well established in pr, however, there is a need for development to explain why public affairs is practices, the process, and contribution to organizational effectiveness. Initially, there should be more audits of public affairs practitioner roles and contributions to organizations. There is some descriptive research available, but there is need for theory building to count the units on the amount of people, budgets, and activities of public affairs. Public affairs research and theory building focuses on how public policy relationships are built. Researchers need to consider organization"s external relationships with their potential and various changing groups, publics, and stakeholders. As situations, issues, or problems of public affairs change, consider these questions: Public affairs need to measure excellence with the 20-item excellence factor. There shouldn"t be a difference in excellence by specialization or organization type.