PR 660 Lecture Notes - Lecture 68: Wrench, Market Environment, Organizational Culture

• School: Ball State University
• Department: Public Relations
• Course: PR 660
• Professor: Becky McDonald

Document Summary

Organizational systems are said to be cybernetic systems characterized by boundaries that have elements that allow things in their environment to enter and leave them at their own will. In each variety of our social system, with whatever we are doing, we influence the culture and characteristics of our social system and they influence us. Pr functions, when looking at it from a systems perspective, acts as a spanner of components and boundaries, no matter is the practitioner is the technician, manager, or both. Environmental scanning allow organizations to get information and bring it in, and allows external communications to give information and send it into the organization"s environment. This means that pr serves as a function where one can provide feedback to help client systems interpret the environment and maintain balance. Systems theory has also created a descriptive model of pr.