PR 662 Lecture Notes - Lecture 28: Shared Decision-Making In Medicine, Authority Control

• School: Ball State University
• Department: Public Relations
• Course: PR 662
• Professor: Dr. Lee

Document Summary

There are four communication models and pr practices recognized. The press agentry and public information communication models and pr practices are one-way models. These models emphasize the flow of information outward from senior manager"s in an organization to differing publics. Communicators use these models don"t act as information channels from public to decision making by management. The two-way asymmetrical model is more sophisticated than the one-way model. This is because the communicator has the important role in getting information about the public for decision making by management. Using this, communicators create persuasive messages to the public to make them act like the organization wants them to. Under this model, information communicators gain information about publics but it"s not used to: Other forms of behavior by an organization. The two-way symmetrical model needs the sophisticated use of knowledge and understanding publics to teach senior management and execute programs of communication.