PR 662 Lecture Notes - Lecture 50: Organizational Communication, News Values

• School: Ball State University
• Department: Public Relations
• Course: PR 662
• Professor: Dr. Lee

Document Summary

How expertise to practice one-way communication was measured. The traditional one-way practices in pr and communication management have technical aspects that compliment two-way practices. In excellent departments, knowing the press model and public information model is stronger than departments that aren"t as excellent. The more expertise to practice two-way symmetrical and asymmetrical models lead to the more expertise to practice the press model. Organizations that are excellent have more press expertise as well. Knowledge of practices of public information emphasize the ability of the communication department to act as a journalistic unit, while understanding news values of reporting and using that to create stories reporters will use. Objectivity is a journalistic value used in communication department"s products. Department expertise to practice the press agentry/publicity model. Get the name of your organization in the media. Get the most publicity you can for a staged event. Keep bad publicity out of the media. Department expertise to practice the public information model.