PR 662 Lecture Notes - Lecture 85: Anchoring, Risk Aversion, Confirmation Bias

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Intuitive decision making: an non-conscious process created out of distilled experience, can be a powerful complement to rational analysis in decision making. This is the non-conscious process that occurs as result of experiences that result in quick decisions. As managers and employees become more knowledgeable about an issue, the less likely they are to display overconfidence: anchoring bias. A tendency to fixate on initial information and fail to adequately adjust for subsequent information: confirmation bias. Seeking out information that reaffirms our past choices and discounting information that contradicts past judgments. There are many biases and errors that occur in the decision-making process. The overconfidence bias is when you believe too much in your own ability to make good decisions. The anchoring bias is when you make your decisions based on the information you received first and not on the new information received.

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