PR 662 Lecture Notes - Lecture 89: Brainstorming, Nominal Group Technique, Production Blocking
23 Oct 2020
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A deterioration of individual"s mental efficiency, reality testing, and moral judgments as a result of group pressures. Occurs when members: rationalize away resistance to assumptions, pressure doubters to support the majority, doubters keep silent/minimize their misgivings. In the decision making process some problems can arise. This occurs when the group is seeking conformity and there is pressure to come to a conclusion without critically appraising alternative viewpoints. Members are more likely to engage in groupthink when they tend to rationalize away any resistance to assumptions and they feel pressure to support the majority. Doubters will then tend to keep silent and minimize their thoughts on what might be wrong with a proposed solution. The group can then interpret the silence of the doubters as a yes vote. Minimizing groupthink: limit group size ( 10, encourage group leaders to actively seek input from all members and avoid expressing their own opinions, appoint a devil"s advocate .
