COM 214 Lecture Notes - Lecture 13: Adweek, Apple Tv, Apple Watch
19 Jun 2018
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Explanation of Marketing in Business
The management process through which goods and services move from concept
to the customer. It includes the coordination of four elements called the 4 P's of
marketing:
(1) identification, selection and development of a product,
(2) determination of its price,
(3) selection of a distribution channel to reach the customer's place, and
(4) development and implementation of a promotional strategy.
For example, new Apple products are developed to include improved applications
and systems, are set at different prices depending on how much capability the
customer desires, and are sold in places where other Apple products are sold.
In order to promote the device, the company featured its debut at tech events and
is highly advertised on the web and on television.
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