FIN 3310 Lecture 1: Ten Axioms of Finance

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The value of an asset equals the present value of expected future net cash flows it will generate. A dollar received today is worth more than a dollar received in the future. Managers have incentives that are different than owners and will not work for owners unless it is in their best interest. Investors will not take on additional risk unless they expect to be compensated with additional return. Some risk can be diversified away and some risk cannot. Don"t put all of your eggs in one basket. Capital markets are quick and asset prices are right. It is difficult to find exceptionally profitable projects. If an industry is generating large profits, new entrants are usually attracted, thereby driving down profits to a level that is commensurate with that industry"s risk level. Nearly all investment decisions by financial managers include the impact of taxes. Ethical dilemmas are everywhere in finance and in life.

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