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Lecture

Narrative Paradigm

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Department
Communication
Course
COMM 1010
Professor
All Professors
Semester
Fall

Description
Narrative Paradigm November 7, 2013 • Walter Fisher (1931 ­ present) • Humans are story­telling animals o We are as much valuing as reasoning animals o The way things are put together • Interested in Ronald Reagan o His argument were not very strong  Some facts/statistics were wrong o He was a reputable speaker • Its the way you put your argument together • “some dramatic and literary works, do, in fact, argue” • Why narrative? o Facts and our experience don’t come to us and persuade us o It is our ability to connect facts and experiences through a story that  compels people to change • There must be something more than logic • Rational World Paradigm o 1) Humans are essentially rational beings o 2) The paradigmatic mode of human decision making and communication  is argument  the main that we persuade is through the argument (organized  dialectic) o 3) The conduct of argument is ruled by the dictates of situations  when we are faced with engaging in an argument we look at our  context and decide what type of argument we are to make o 4) Rationality is determined by:  Subject matter knowledge • How well you know your stuff  Argumentative ability and skill in employing the rules of advocacy  in given fields  • How well you can relay it o 5) The world is a set of logical puzzles which can be resolved through  appropriate analysis and application of reason  Little pieces of logic cannot help us make sense • Example: death of a loved one o Requires an educated audience • Paradigm – a framework that helps us see the world in a particular way/ lens • Narrative Paradigm o Elements:
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