Basic Question #3: Do significant personality differences exist from one society to another?
Ruth Benedict, Patterns of Culture (1934)
She believed that in every society, you have a vast variety of personalities.
Personality arch – nonetheless for every society, a portion of that arch is chosen for emphasis
and the majority will fall into that personality profile – doesn’t analyze how its chosesn. – people
who aren’t in the majority, are the deviants/outcasts.
She was the first person to describe a very culturally relative view of normalcy and abnormalcy.
No concrete view of what it means to be sane or normal, rather it varies from society to society.
Patterns of Culture
• Zuni: Apollonian
o Calm, tranquil, don’t like conflict or competitiveness, very controlled, rich
ceremonial life, also aversion to liquor, no torture practiced, placific, mild, no
violence or aggression.
o But things have changed. That, or she filtered her view, but it’s probably both.
• Kwakiutl: Diony