UGBA 10 Lecture Notes - Lecture 22: Southwest Airlines, International Monetary Fund, Rolex

• School: Berkeley
• Department: Business Administration Undergraduate Program
• Course: UGBA 10
• Professor: Briginshaw John

Document Summary

Identify corporate strategy: link between corporate strategy and key operations management decisions, the corporate strategy determines the markets the firm will serve and the response the firm will make to changes in market conditions or the competitive environment. It provides the resources to develop the firms core competences and core processes and identifies the strategy the firm will employ in international markets: the corporate strategy is developed by the higher level committee. Competitive priorities: a market analysis categorizes the firm"s customers, identifies their needs, and assess competitors strengths. This information is used to develop competitive priorities. The priorities help managers develop the services or products and the process needed to be competitive: desired capabilities whether you have them or not, what you want to deliver. Competitive capabilities: the cost, quality, time and flexibility dimensions that a process or supply chain actually possess and is able to deliver.