IND ENG 191 Lecture : IEOR191 - ALL.pdf
21 Oct 2013
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Small group discussion (optional, outside of class) Instructor summary and generalization (end of class) Participation will be based on quality and quantity. You must make an earnest effort, not just give a summary. 24 hours will be given for its completion. Read breakthrough entrepreneurship chapters 1 & 2. Submit a current resume and the resume you imagine you"ll have in 5-10 years. Toothbrush has long lifespan, people don"t buy them as often as other products. Limited barriers to entry, competition may come quickly. He knows when to get out of a project. Invested k of his own money so he has some personal stake in the company. Percent of people who switch to dr. john. Reading: corporate new ventures at procter and gamble. Market potential of current categories only yields b so they must create new products/brands. Cnv has funding, own floor, can recruit whomever they want, report straight to senior management.
