MEDIAST 10 Lecture Notes - Lecture 8: Barbie Girl, Greater Media, Frankfurt School
Document Summary
Standardization = assembly-line production (media are made through assembly. Screenwriters who write the script, costumers, set designers, lighting people - not one person is responsible. The different groups are producing standardized things (they are generating the same things every time even though it"s a different song, movie, In music videos - same choreographer with same dance moves; both. 1. i. videos have a dance chamber - they are standardized in the way they are produced. Pseudo-individualization = same product hidden by a veneer of differen. There were fewer options in books, radio channels, movies, and. Now, a cable prescription package as many channels (over 100) What about the rise of rock and musical counter-culture; punk; hip-hop - less about producing things that are the same, but more about innovating more forms of music with different socio, political messages. Most media texts fail or at least barely break even. An industry desperate to appeal to audience tastes by giving them something familiar.
