POL SCI 164A Lecture Notes - Lecture 16: Infographic, Primary Election, Classical Conditioning
30 Apr 2018
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PS 164A Lecture 3/20 Faces & Attitudes
Facial similarity - you like people more if their face is similar to yours
- People rate similar-looking people as more trustworthy
- People want to be in short-term relationships with people who don’t look like them
- No influence on long-term relationships
Even when evaluating political candidates, you still like them more if they look like you
People make rapid trait inferences from faces - are they consequential?
- Research: take faces of legislators that people haven’t seen and ask who is more
competent/attractive/trustworthy
People respond very positively to photos in elections and voting
- Primary election: strong
- General election: strong if you don’t have any other information
- “Competent-looking face”
Trait inferences from faces
1. Exposure/recognition
2. Mood
3. Facial similarity/facial expression
4. Effective somatic representations
Effective somatic representations
- Humans mimic each other
- If someone smiles at you, you will like them better
- Facial feedback phenomenon
- They smile → you smile → release of happy hormones → feel better → like the
other person more
Pen in mouth study
- Lip vs. teeth vs bad hand
- Fill out a form rating a cartoon with each pen styles
- Funniest cartoon: when pen was in teeth; positive somatic representation of pen in teeth
bc they were making a positive facial expression
Flexion (pulling) - more positive on infographic
Extension (pushing) - more negative on infographic
Document Summary
Facial similarity - you like people more if their face is similar to yours. People rate similar-looking people as more trustworthy. People want to be in short-term relationships with people who don"t look like them. Even when evaluating political candidates, you still like them more if they look like you. Research: take faces of legislators that people haven"t seen and ask who is more competent/attractive/trustworthy. People respond very positively to photos in elections and voting. General election: strong if you don"t have any other information. Trait inferences from faces: exposure/recognition, mood, facial similarity/facial expression, effective somatic representations. If someone smiles at you, you will like them better. They smile you smile release of happy hormones feel better like the other person more. Fill out a form rating a cartoon with each pen styles. Funniest cartoon: when pen was in teeth; positive somatic representation of pen in teeth bc they were making a positive facial expression.
