POL SCI 3 Lecture Notes - Lecture 9: Aspirin, Caffeine, Tammy Duckworth
27 Sep 2016
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Treatment design (1) multiple group vary level of x (only one x) I and k: vary number of news stories a. (2) factorial: vary 2 or more independent variables, xs and p (3) induced state (t s) (4) pure and placebo control. X1 practice sheet/ no practice sheet, x2 review session/ no review session and y midterm score. X message (p source) clinton feeling thermometer. Message: debate even, clinton won (independent variable) Hypothesis: msnbc has no effect, poll has moderate effect, fox has big effect. Source: msnbc, poll of americans, fox (moderating variable) Y = wellness, x = nothing, placebo, drug. Difference between n and p = placebo effect. Difference between p and d = drug effect. Treatment group: web article, full body photo (with wheelchair) Pure, placebo (town hall debate, no audience reaction shown), treatment (town hall debate, audience reaction) Finding: subjects respond to audience reaction more than content of the debate.
