POL SCI 137A Lecture 14: PS133 Lecture 14 03.07.2017
8 Mar 2017
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Party cue if you do not specify the policy. Look at robert van howling for presenting fake/ hypothetical candidates. How do people correct for unflattering images of political candidates. Female candidates will receive less correction because of social norms and expectation of female appearance. Demand effects: use the cover story of asking participants to rank photos for media data. Also include athlete and musician for evaluation. Dependent variables: intelligence, knowledge, compassion, empathy, honesty, power-hunger, leadership etc. *** measuring attributes: 7 point; measuring attitudes: 11 point. Can exposure to art demonstrating similarities in discrimination between black and latinos prime subjects to perceive commonality. 5 conditions: treatment/ control music video, treatment/ control mural. Ask to rank different works of art (modern, contemporary, classic) > address demand effects. Dv: levels of perceived commonality between blacks and latinos. Influence of source credibility on communication effectiveness - literature. (1) government agency (2) press release (3) candidates" website information. Moderating effect of gender on politician scandals.
