PSYCH 167AC Lecture Notes - Lecture 7: Social Proof, Normative Social Influence, Suggestibility
Document Summary
Asch study of conformity: about following and saying the incorrect answer because the previous ones said the incorrect answer (standard and comparison lines) context led people to say the wrong thing. Different kinds of social pressure (deutsch & gerard, 1955) Normative social influence: the need to be accepted, belonged. When a person conforms, complies, or obeys in order to gain rewards or avoid punishments from another person or group. e. g. asch study was a normative one not want to be one person to describe to group norm. Informational social influence: the need to know what s right. When an individual looks to another person or group to gain accurate information. listening to other people for a right answer e. g. the class case of suggestibility would be an informational social influence. Private acceptance: (true acceptance, conversion): coming to believe a group norm or that others are right. truly accept that that is true.
