RHETOR 20 Lecture Notes - Lecture 12: Iphone 6, Linguistic Turn
Document Summary
Look, glance, view, see gaze, surveil, witness, lay eyes upon, glimpse, behold, visualize, spectate, peek, observe, watch, stare, browse, scrutinize, analyze, sight, peer, search, perceive, glare, skim, scan, scout, eyeball, survey, oggle, gawk, gander, spy. Words available to us when we are analyze image - how are we viewing and how we are understanding viewing. Pictorial turn as opposed to the linguistic turn. Linguistic turn: meaning is not inherent in the words on the page (16) postlinguistic, postsemiotic rediscovery of the picture as a complex interplay between visuality, apparatus, institutions, discourse, bodies, and figurality. Spectatorship may be as deep as reading. Insufficiency of th textual world for explaining the world of spectatorship. Question: aim to discover the friction and discomfort evoked by the picture, and what the textual inadequecies are in visual literacy. Your relationship to an icon (revered, ex.
