SOCIOL 167 Lecture Notes - Lecture 5: Netflix, Social Isolation, Hulu
Document Summary
Hopes and fears do not solely come from the technologies themselves, they are shaped by social forces. We assign symbols and meanings to technology. Technology is conceptualized as an external agent that acts upon and changes society . It arises independently of social contexts and then affects them . Marshall mcluhan: the medium is the message . The medium has an impact irrespective of (and often separate from) the message. It is the medium that shapes and controls the scale and form of human association and action . Claude fisher -- impact imprint perspective: technologies change history by transferring their essential qualities" to their users, imprinting themselves on users" individual and collective psyches a technology enters a society from outside and impacts" social life . Playing violent video games does not mean we will be violent. Virtual and online communication is not real. Email is inferior to letter writing (less formal, less time, less sincere)
