ECON 2020 Lecture Notes - Lecture 9: Perfect Competition

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Sr loss scenario: operate at the profit-maximizing level of output (5 units) Or: suspend production (producing 0 units, tfc = . Prove: the best that a perfectly competitive firm can expect to earn in the long-run is a normal (sh) profit. Accounting profit: profit = total revenue total cost. Economists profit: profit = total revenue total cost. = (p x q) (tfc + tvc) direct, explicit. = (p x q) (atc x q) Profit > sh: we call this positive profit or above-normal profit. When we calculate a profit greater than zero, the suggestion is that the firm is doing better in this market than in its next best alternative. Profit = sh: we call this breakeven profit or normal profit. When we calculate a profit that is equal to zero, the suggestion is that the firm is doing as well in this market as it could in its next best alternative.

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