ACCT 540 Lecture Notes - Lecture 1: Pepsico, Cola Wars, Fanta
Document Summary
Coca-cola is an american beverage producer, corporation and manufacturer, and is the largest company of its kind. The company was established in may 1886 by doctor john. The formula of coke is a highly kept secret, retained in a discreet vault in the world of coca-cola in downtown atlanta ( coca-cola moves its secret formula , 2011). The company offers more than 500 brands in over 200 countries, serving over 1. 7 billion people each day. They own 4 of the world"s top 5 non-alcoholic sparkling beverage brands including sprite, coke, fanta and dr. pepper ( coke vs. pepsi: why. Their mission is to inspire moments of happiness, to refresh the world, and to make a notable difference. In terms of competition, pepsico is currently coca-cola"s main competitor. Coca-cola dominates the soft drink industry in almost every country, excluding saudi arabia, oman, Pakistan, and india, resulting in revenues of . 4 billion dollars last year and an 18% market share.
