HWS 101 Lecture 7: Lecture #7C
16 Jan 2019
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Document Summary
People weigh many criteria when making decisions. Price, sensory appeal, convenience, familiarity, concerns about health, etc. Decision making = cognitive + non-cognitive processing. Comprised of many mechanisms by which humans learn about their environments- these influence human actions and decisions. Media defined (the media) [treated as a singular or plural] the main means of mass communication (oxford dictionary) Marketing aims to persuade people to buy a product over someone else"s and selling it at a price that allows a profit. Marketing uses media to achieve the goals/objectives of the group/organization. Marketers produce products that are desired by the consumers at a price that is attractive using promotion to show that advantages they offer over the competition of making them available at a place convenient to the consumer. The majority of food advertisement using branding as a key marketing technique. Branding builds brand awareness & loyalty. Brand loyalty can be established very early in life (2-3 years old)
