HWS 101 Lecture Notes - Lecture 7: Body Image, Joule, Systematic Review
16 Jan 2019
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Document Summary
Sports influencer- coaches, fitness, professionals, sports dietitians. Use sponsorship to tell sweat story and reach targets. The relationship between marketing and consumer identity is two way. Social constructions of roles (e. g. good mothering") Social identify - self confidence and esteem. Ease of purchase (location & placement of product) Studies indicate that where an item is placed in a supermarket influences whether it is noticed how well it sells. Companies pay retailers for slots and shelf space. Mirroring emphasis in society on responsibility, marketing uses issues of responsibility to persuade purchase. Iom systematic review found advertising does influence children"s food preferences, food choice, and purchase requests. Increases intake of unhealthy food (high fat, salt, sugar) Tv viewing is associated with wt. status eneve when confounders (pa levels, ses ect) are controlled for - indicates advertising has a direct effect on weight. Higher total energy intake (+1hr +635 kj consumed)
